Салморбекова А. К.
STYLISTIC FEATURES FOUND IN ADVERTISING SLOGANS
DOI:
A slogan is a form of verbal logo. In a print ad, it usually appears just beneath or beside the brand name or logo. A slogan sums up what one stand for, one’s specialty, the benefit, and one’s marketing position, and one’s commitment. It is especially useful to reinforce one’s identity. A slogan can prove to be more powerful than a logo. People can remember and recite your slogan while they are unlikely to doodle your logo. It is more important for your slogan to clearly state what you are about than to be clever, but if you can accomplish both, all the better. Slogans have two basic purposes: to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief, repeatable, and memorable positioning.
STATIVE PREDICATES IN RUSSIAN AND KYRGYZ
DOI:
This work investigates the stative predicates in Russian and Kyrgyz. Russian and Kyrgyz have a wide variety of stative types, including a number absent in English. These are verbs of Existence and Psychological State verbs.
